Your posts are not ranking? Then you should read this guide and in the end, you will love it! I will explain 9 amazing on page SEO factors that will absolutely boost your content ranking.
Let’s check it out!
On-Page SEO is a factor that makes your site a Search Engine Friendly as helps Google crawlers to understand pages and their category of content. By doing the On-page Optimization you tell Google crawlers or algorithms about your page. Without On-Page Optimization, It’s difficult for Google to understand your web pages or your articles.
ON Page SEO Factors
There are 9 main factors in On-Page optimization on which we have to focus and by optimizing our pages or articles according to that factors we can improve our pages/blog search engine ranking.
1. Do Keyword Research :
Before writing content or creating the web pages we should have to do Keyword research. In our keyword research, we set a One Focus / the Main keyword (it’s can be a Long tail keyword or short Tail Keyword) and one or two relevant keywords. Without keywords, we can not do an On-Page Optimization of site content. You should have to do keyword research according to your niche and select those keywords having low competition and decent search volume. An important factor in keyword research is User intent and without user intent, you can not select perfect keywords.
So, First, target your keywords and then move to the next factor. You can use the free keyword Research Tool of Google.
2. Optimize your Title :
In title SEO you have to use your main or focus keyword in the title. At the start of the title, you have to write your focus keyword. Start your title with the main keyword and then after one or two words there should be a primary keyword / relevant keyword according to the scenario. Adding the primary keyword is not compulsory but it makes the title perfect.Just like I write in this post of personality. An ideal title should be like that
” Main keyword – primary keyword | Brand Name / Site Name “
An important factor is that your title should be relevant to the topic or attractive. Write your title which is more engaging and this factor is only done by understanding the intent of the user. Google Search Engine Shows your title according to the number of characters. There is a limit of characters of the title and this limit is your title should be an in-between range of 50 to 60 characters. This is the most important on page optimization factor. Search Engine shows your title as :
3. Write Meta Description :
Meta description SEO is the third most On-Page SEO factor. Your meta description should be more engaging these are the lines after reading them, users decide to come on your site page or not. These lines are shown after the Title / under the title. Just like that shown in the following image.
You should have to use your main keyword and primary keyword in the meta description. Google crawlers or algorithms read the page meta description and if they found the query keywords in the meta description then show your page in the search engine. There is also a limit to showing meta descriptions in the search engine. Google shows 150 to 160 characters of your meta description in search engine results.
4. Content SEO (Optimization) :
During the writing content of pages / Articles, we have to optimize our keywords in the content. At starting we set some relevant keywords along with the main keywords for the site page. So we have to use relevant keywords in our content. Our content must be around our main keywords and relevant keywords. There should be no irrelevant topics in our content. Write the content which helps users to understand the topic easily.
5. Make h1 tags :
We must have to write major headings or sub-headings in our content. In our major heading (h1 tag / <h1>) there must be our page’s main keyword or in the subheading, there must be relevant or primary keywords. Headings are the most important part of our content SEO because google crawls our HTML heading tags <h1> for finding relevant content and there must be an page’s main keywords that help or tell the google about page content and google specify that it’s relevant content to query or keyword.
6. Maintain the Keyword Density in content :
In writing content, we have to review that the density of the keyword in our content not be exceeded 2%. If we increase the density of keywords or stuff the keywords then google Panda Algorithm mark as keyword stuffing and hit our site page from the search engine. This algorithm may be given a penalty to our site. Keyword stuffing is a black hat SEO technique. You must have to maintain your keyword density around about 1% – 2%.
There are many free tools that are available for checking the keyword density of site pages and also for content. SEO Quack is one of them and the best.
7. Add Image Alt Tags :
When we added images to our content there is a need for image optimization also. In the image, the title should also be written by using the main keyword. An important factor in image SEO is an alt tag. Google read our image alt tags not the content in the image so we have to add our main keyword in the alt tag. In WordPress when we click on edit there is an option of the alt tag. But in the blogger, there is no option of adding an alt tag in the image. So we can add an alt tag in our image by right click on the image which is saved on the computer and proceed to the properties option going to details and in the alt tag write keyword.
In blogger, you can add an alt tag by editing as an HTML, and in the code of the image write an alt tag. Like this
< img…… alt=”keyword” >
8. Optimize your Permalink :
Permalink is the address link of the site page. Our permalink should be user-friendly and understandable for the user which increases the trustworthiness of our content. Also, our keyword must be present in the permalink of the page. The selected link in a box is called Permalink.
9. Maintain the Length Of Content :
Google Loves the content but not all types of content, Google loves only unique content that helps the user or is informative for them. So, there should be a length of content is more than 800 words. Although this is not a fixed figure, Its also depends on the category of the content.
In WordPress CMS there is an option for adding the tags of the page which acts like keywords. Tags are the main and relevant keywords of a page or article that we target in the whole page step by step. We can add our keywords/tags in WordPress the option shows on the right-side page which is shown in the following image.
Now, after reading the above 10 factors of On-Page SEO we came to know how much the On-Page SEO is important for our site. It makes site pages search engine friendly and then google after determining these factors on the page improves the ranking. It’s true that by doing only On-Page SEO pages are not ranked on the first page of the search engine but sometimes it’s ranked after doing the Off-Page strategies. Also, without On-Page optimization, there are very few chances of ranking.
Let’s do your site On-Page SEO to make pages search Engine friendly. Without telling a search engine about page category you can not rank effectively. So, helps Google crawlers in determining the category of your content.